Fashion Clothing Brand | De Novo Artem

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new gilet dropping soon!! 🦋💖

I picked this fabric up at my local charity shop and new it would make the perfect layering piece 🫶🏻🌸

I have enough fabric to make 4 of these, so feel free to send me a message if your interested and I will let you know when they are available to purchase before I post them live for sale online🩵

#smallcreator #smallfashionbrand #girlythings #handmadefashion #sustainablefashion

new gilet dropping soon!! 🦋💖

I picked this fabric up at my local charity shop and new it would make the perfect layering piece 🫶🏻🌸

I have enough fabric to make 4 of these, so feel free to send me a message if your interested and I will let you know when they are available to purchase before I post them live for sale online🩵

#smallcreator #smallfashionbrand #girlythings #handmadefashion #sustainablefashion

Hey 👋🏻

Apologies for being MIA for a while now, I seem to dip in and out of posting on here so frequently. This used to feel me with complete frustration if I didn’t show up every week online - however, now (although a smidge of me is still frustrated) I instead accept that I need to be kinder to myself..

After all, I am coming off the back of the hardest year of my life..

I was told recently that De Novo ‘is coming along with you on your journey’ and it made me realise, I’m not going anywhere, De Novo will always be right here with me, so why should I get so frustrated if im not on it with content all the time?

I’m just so grateful for my loyal followers that stick with me for the ride 🌸 in particular a lovely customer that recently asked me to make her this custom gilet, and I absolutely LOVED making it for you!! It sparked some creative energy back in me, and I am so excited to be making some more one off’s which I hope to drop soon!

All the love,
Emilia 🩵🦋

#denovoartem #smallbusiness #smallbusinessowner #smallfashionbrand #smallfashionbusiness #girlything #girlythings #fashionfits #funfashion #fashionstyling #handmadefashion

Hey 👋🏻

Apologies for being MIA for a while now, I seem to dip in and out of posting on here so frequently. This used to feel me with complete frustration if I didn’t show up every week online - however, now (although a smidge of me is still frustrated) I instead accept that I need to be kinder to myself..

After all, I am coming off the back of the hardest year of my life..

I was told recently that De Novo ‘is coming along with you on your journey’ and it made me realise, I’m not going anywhere, De Novo will always be right here with me, so why should I get so frustrated if im not on it with content all the time?

I’m just so grateful for my loyal followers that stick with me for the ride 🌸 in particular a lovely customer that recently asked me to make her this custom gilet, and I absolutely LOVED making it for you!! It sparked some creative energy back in me, and I am so excited to be making some more one off’s which I hope to drop soon!

All the love,
Emilia 🩵🦋

#denovoartem #smallbusiness #smallbusinessowner #smallfashionbrand #smallfashionbusiness #girlything #girlythings #fashionfits #funfashion #fashionstyling #handmadefashion

Since starting my business a few years ago, my website has been hosted by Wix. @wix has been such a great platform for my business to get up and running and enabled me to keep my creativity at the forefront of my business 🩵

For a visual creator like me, Wix has so many amazing features available to build a website to suit your business needs 🫶🏻 A feature I love is that the Wix app allows you to access everything from your phone on the go, so wherever I am, I am able to keep up to date with incoming orders!

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#wixpartnership #smallcreator #smallfashionbrand #girlythings #entrepreneur

Since starting my business a few years ago, my website has been hosted by Wix. @wix has been such a great platform for my business to get up and running and enabled me to keep my creativity at the forefront of my business 🩵

For a visual creator like me, Wix has so many amazing features available to build a website to suit your business needs 🫶🏻 A feature I love is that the Wix app allows you to access everything from your phone on the go, so wherever I am, I am able to keep up to date with incoming orders!

{Ad}

#wixpartnership #smallcreator #smallfashionbrand #girlythings #entrepreneur

just a girl…. 🫶🏻🌸

Should I make some more of the scrunchies?

just a girl…. 🫶🏻🌸

Should I make some more of the scrunchies?

It’s been a tough year, yet somehow I’m still standing. I am so certain that my dad is still holding my hand at every step of the way somehow ❤️

#grief #griefsupport #griefjourney

It’s been a tough year, yet somehow I’m still standing. I am so certain that my dad is still holding my hand at every step of the way somehow ❤️

#grief #griefsupport #griefjourney

accessories rotation always 💖❤️

accessories rotation always 💖❤️

Emily is our ultimate muse wearing the 100% organic cotton hoodie! Available to shop on our website 💖

MUA @jadee_emilymua 💖

Emily is our ultimate muse wearing the 100% organic cotton hoodie! Available to shop on our website 💖

MUA @jadee_emilymua 💖

Hey 👋🏻 I have a favour to ask, please can you help me make this video go viral so that I can share my new designs with the internet and hopefully purchase the new stock 🥹🎀

Thanks,
Emilia x

Hey 👋🏻 I have a favour to ask, please can you help me make this video go viral so that I can share my new designs with the internet and hopefully purchase the new stock 🥹🎀

Thanks,
Emilia x

Who’s waiting for the stripe trouser to drop? I am trying to decide what to drop first…

Who’s waiting for the stripe trouser to drop? I am trying to decide what to drop first…

What have you got saved in your de novo basket? 🩵💙

What have you got saved in your de novo basket? 🩵💙

Hey 👋🏻

I hope you’ve had a lovely weekend 🥰 this is your reminder you can shop lots of de novo accessories on our website - you might be able to spot some of the newness coming soon too 👀

All the love,
Em x

Hey 👋🏻

I hope you’ve had a lovely weekend 🥰 this is your reminder you can shop lots of de novo accessories on our website - you might be able to spot some of the newness coming soon too 👀

All the love,
Em x

the blossom fleece currently has £50 off! Last few left in stock 🥹🎀

MUA @jadee_emilymua
Model @_emilygordon_

the blossom fleece currently has £50 off! Last few left in stock 🥹🎀

MUA @jadee_emilymua
Model @_emilygordon_

Hey 👋🏻 apologies for the radio silence.

Christmas looked very different for me this year. It was our first Christmas without my dad, and it was tough. As many of you know my dad was an absolute legend in every single way! He had the biggest heart and the kindest soul and I miss him so much.

It sent me into a somewhat shut down mode over Christmas and I decided to take some time off of de novo to recoup.

I am looking forward to getting stuck back into the business in the new year, I already have lots of new designs that will be dropping soon!

Thank you for your continued support this year!

Emilia x

Hey 👋🏻 apologies for the radio silence.

Christmas looked very different for me this year. It was our first Christmas without my dad, and it was tough. As many of you know my dad was an absolute legend in every single way! He had the biggest heart and the kindest soul and I miss him so much.

It sent me into a somewhat shut down mode over Christmas and I decided to take some time off of de novo to recoup.

I am looking forward to getting stuck back into the business in the new year, I already have lots of new designs that will be dropping soon!

Thank you for your continued support this year!

Emilia x

What’s on your De Novo Christmas wish list? 🎀🩷

#smallcreator #smallfashionbrand #girlythings #sustainablefashion #handmadefashion

What’s on your De Novo Christmas wish list? 🎀🩷

#smallcreator #smallfashionbrand #girlythings #sustainablefashion #handmadefashion

The artem T in all her glory 🎀 an absolute staple piece!

The artem T in all her glory 🎀 an absolute staple piece!

The organic cotton hoodie is the first ever design I had made in Portugal and it’s still a firm favourite amongst you all 🥰 just a couple of pieces available now!

So beyond exciting to see the hoodie styled on Emily so perfectly here 🥹 all of my visions came to life on this shoot day!

#smallcreator #smallfashionbrand #girlythings #sustainablefashion #girly

The organic cotton hoodie is the first ever design I had made in Portugal and it’s still a firm favourite amongst you all 🥰 just a couple of pieces available now!

So beyond exciting to see the hoodie styled on Emily so perfectly here 🥹 all of my visions came to life on this shoot day!

#smallcreator #smallfashionbrand #girlythings #sustainablefashion #girly

You can still shop the last few sizes of the blossom fleece in time for Christmas 🎅🏻

Emily wears a size UK Medium 🎀

MUA @jadee_emilymua

You can still shop the last few sizes of the blossom fleece in time for Christmas 🎅🏻

Emily wears a size UK Medium 🎀

MUA @jadee_emilymua

BTS on set of yesterdays shoot!

I have so much to share and I am so so excited, I want to share everything immediately 🤣

Still just so grateful to have the best pals and the opportunity to create some magic in the studio 🎀

#smallfashionbrand #girlythings #smallcreator

BTS on set of yesterdays shoot!

I have so much to share and I am so so excited, I want to share everything immediately 🤣

Still just so grateful to have the best pals and the opportunity to create some magic in the studio 🎀

#smallfashionbrand #girlythings #smallcreator

WOW!! What an amazing shoot day with the help of my frigging creative and wonderful pals! So grateful to have such kind souls in my life that help my visions come to life 💖

So excited to share new content and designs with you so soon! For now here’s a little scroll of some BTS of the day! 🎀

WOW!! What an amazing shoot day with the help of my frigging creative and wonderful pals! So grateful to have such kind souls in my life that help my visions come to life 💖

So excited to share new content and designs with you so soon! For now here’s a little scroll of some BTS of the day! 🎀

A couple of Christmas stocking filler ideas you can shop on de novo now ❤️

#christmas2024 #stockingfillers #girlythings

A couple of Christmas stocking filler ideas you can shop on de novo now ❤️

#christmas2024 #stockingfillers #girlythings

How I am styling my blossom fleece for autumn 🩵💙

#smallcreator #smallfashionbrand #girlythings #handmadefashion #sustainablefashion

How I am styling my blossom fleece for autumn 🩵💙

#smallcreator #smallfashionbrand #girlythings #handmadefashion #sustainablefashion

Blue on blue wearing the de novo blossom fleece! only a couple of size smalls left in stock! 🩵🦋🥹

#hackney #smallbusiness #fashionbrand

Blue on blue wearing the de novo blossom fleece! only a couple of size smalls left in stock! 🩵🦋🥹

#hackney #smallbusiness #fashionbrand

Interested to know your thoughts on these little chazza shop trainers and of course the De Novo two piece set which is coming soon!!!❤️🎀🩷

#smallcreator #handmadefashion #smallfashionbrand #sustainablefashion #girly #fashiongirly

Interested to know your thoughts on these little chazza shop trainers and of course the De Novo two piece set which is coming soon!!!❤️🎀🩷

#smallcreator #handmadefashion #smallfashionbrand #sustainablefashion #girly #fashiongirly

BAG CHARMS ARE NOW LIVE ❤️

The heart and bow bag charms are made to order, so please allow up to 5 working days for your order to be made and dispatched.

I LOVE this new addition to the collection so much, they are perfect for accessorising your keys, styling up your hand bag or the perfect little festive gift for your girl pals 💖

BAG CHARMS ARE NOW LIVE ❤️

The heart and bow bag charms are made to order, so please allow up to 5 working days for your order to be made and dispatched.

I LOVE this new addition to the collection so much, they are perfect for accessorising your keys, styling up your hand bag or the perfect little festive gift for your girl pals 💖

Revealing each design in my collection until it sells out, Part 3.

Today’s design in question is the handmade de novo neckerchief scarf, it’s a limited edition piece with just a couple left in stock! Hand sewn and hand drawn by me! The perfect little neck tie edition for your winter wardrobe.

Revealing each design in my collection until it sells out, Part 3.

Today’s design in question is the handmade de novo neckerchief scarf, it’s a limited edition piece with just a couple left in stock! Hand sewn and hand drawn by me! The perfect little neck tie edition for your winter wardrobe.

Part 1. Revealing each design in my collection until it sells out 🫶🏻

I thought I would re-introduce you to each design in my collection, as I often end up naturally talking about the latest design rather than telling you about the full collection.

This is the blossom fleece, she is my pride and joy! The lining is a beautiful jersey which makes for a luxury feel and keeps you so super toastie and warm! The flower detail on the collar is a hand drawing by me, and I think it’s the perfect little addition! It’s a practical, timeless piece that I designed with the intention of it being in your wardrobe for a lifetime! 🫶🏻

Everyone that has purchased this fleece falls in love with it 🩵

#smallcreator #smallfashionbrand #girlythings #girly

Part 1. Revealing each design in my collection until it sells out 🫶🏻

I thought I would re-introduce you to each design in my collection, as I often end up naturally talking about the latest design rather than telling you about the full collection.

This is the blossom fleece, she is my pride and joy! The lining is a beautiful jersey which makes for a luxury feel and keeps you so super toastie and warm! The flower detail on the collar is a hand drawing by me, and I think it’s the perfect little addition! It’s a practical, timeless piece that I designed with the intention of it being in your wardrobe for a lifetime! 🫶🏻

Everyone that has purchased this fleece falls in love with it 🩵

#smallcreator #smallfashionbrand #girlythings #girly

New bag charms! I’m going to make a few more up and then I will put them live online! Which is your favourite? Let me know in the comments!

#bows #girlythings

New bag charms! I’m going to make a few more up and then I will put them live online! Which is your favourite? Let me know in the comments!

#bows #girlythings

POV: I designed the cosiest fashion forward fleece, practical and stylish!

I just love designing beautiful durable pieces! available to shop online 🩵

#smallcreator #smallfashionbrand #girlythings

POV: I designed the cosiest fashion forward fleece, practical and stylish!

I just love designing beautiful durable pieces! available to shop online 🩵

#smallcreator #smallfashionbrand #girlythings

Shout out to all my pals that rep De Novo on a daily basis, I love you all dearly and am so grateful for you and your kind souls 🫶🏻🩵

Shout out to all my pals that rep De Novo on a daily basis, I love you all dearly and am so grateful for you and your kind souls 🫶🏻🩵

Elin in our blossom fleece 🥹🦋🩵LOVE!

Elin in our blossom fleece 🥹🦋🩵LOVE!

POV: that one go to outfit

This jacket never fails me, the blossom fleece is the ultimate staple jacket! 🦋🩵

POV: that one go to outfit

This jacket never fails me, the blossom fleece is the ultimate staple jacket! 🦋🩵

I thought it would be interesting to open up the often taboo subject of business costs and offer an insight into some of my own expenses I have to factor in when pricing my designs!

There is so much to consider when pricing your products RRP, and I think it’s good to be transparent with your pricing. As a small business owner who is up against much larger brands with very similar pricing it is tough! As ultimately your profit margins are much smaller!

Here are a few insights into additional costs of pricing a garment..

1) Small quantities mean much higher cost per unit, which is hard when you are starting out and wanting to buy more stock but you do not have the budget.
2) Dependent on where your manufacturer is based (one of mine is in Portugal for example) you will get charged an import duty fee of 20% of the total over value
3) It’s super important to me I use the best quality fabrics on the market to create beautiful and durable designs which will last a lifetime in your wardrobe
4) Lots of unexpected additional fees often occur when sampling and developing, as well as expected fees like website host costs and commissions
5) My designs are all made in a sustainably conscious factory - this is integral to me and my business values
6)The cost of swing tags, tissue paper, stickers and packaging have to be considered in the overall cost per unit! As well as so much more!

I hope you enjoyed this little business insight and I’m happy to share more!!

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#businessowner #smallbusiness #contentcreator #fashiongirl #fashiongirly #girly #girlythings

I thought it would be interesting to open up the often taboo subject of business costs and offer an insight into some of my own expenses I have to factor in when pricing my designs!

There is so much to consider when pricing your products RRP, and I think it’s good to be transparent with your pricing. As a small business owner who is up against much larger brands with very similar pricing it is tough! As ultimately your profit margins are much smaller!

Here are a few insights into additional costs of pricing a garment..

1) Small quantities mean much higher cost per unit, which is hard when you are starting out and wanting to buy more stock but you do not have the budget.
2) Dependent on where your manufacturer is based (one of mine is in Portugal for example) you will get charged an import duty fee of 20% of the total over value
3) It’s super important to me I use the best quality fabrics on the market to create beautiful and durable designs which will last a lifetime in your wardrobe
4) Lots of unexpected additional fees often occur when sampling and developing, as well as expected fees like website host costs and commissions
5) My designs are all made in a sustainably conscious factory - this is integral to me and my business values
6)The cost of swing tags, tissue paper, stickers and packaging have to be considered in the overall cost per unit! As well as so much more!

I hope you enjoyed this little business insight and I’m happy to share more!!

•
•
•
•
•

#businessowner #smallbusiness #contentcreator #fashiongirl #fashiongirly #girly #girlythings

Reminiscing when THE style icon @stylingemilybeaney wore our Blossom Fleece and red scrunchie 🦋

Emily will always be our favourite muse 🩵

Reminiscing when THE style icon @stylingemilybeaney wore our Blossom Fleece and red scrunchie 🦋

Emily will always be our favourite muse 🩵

An insight into my brain as a small business owner..

#girlythings #pinterestgirls #girlquotes #influencercommunity #pinterestaesthetic #girlygirls #girlythoughts #smallcreator #girlystyle

An insight into my brain as a small business owner..

#girlythings #pinterestgirls #girlquotes #influencercommunity #pinterestaesthetic #girlygirls #girlythoughts #smallcreator #girlystyle

Clip on bag charms for all the fashion girlies 🫶🏻🎀

Available to shop on my website!! 💖

#smallfashionbrand #handmadefashion #fashiongirly

Clip on bag charms for all the fashion girlies 🫶🏻🎀

Available to shop on my website!! 💖

#smallfashionbrand #handmadefashion #fashiongirly

Three of my favourites from the De Novo Artem collection 🎀

All styles available online now 🫶🏻

Three of my favourites from the De Novo Artem collection 🎀

All styles available online now 🫶🏻

My top sale picks, all available to shop via my website!

Let me know in the comments which one is your fav?

#sale #smallfashionbrand #smallcreator #girlythings #girl #sustainablefashion

My top sale picks, all available to shop via my website!

Let me know in the comments which one is your fav?

#sale #smallfashionbrand #smallcreator #girlythings #girl #sustainablefashion

My favourite time of year as I get to wear my blossom fleece from the collection 🥹💙

#girlythings #girlie #smallcreator #smallfashionbrand

My favourite time of year as I get to wear my blossom fleece from the collection 🥹💙

#girlythings #girlie #smallcreator #smallfashionbrand

Looking back this morning to last years pop up! It feels like a lifetime ago. However, a somewhat comforting thought as to the joy I experienced that day and what I strive to get back to!

Since then, it has felt as though I have been just about surviving my way through the year. I am ambitious and this is my life long passion so I will never ever give up on the dream! However, this is mine and your reminder that I have no idea what I am doing, yet I’m doing it anyway 🫶🏻 and that’s all that matters! Keep going even in the hardest of times 🫶🏻

Looking back this morning to last years pop up! It feels like a lifetime ago. However, a somewhat comforting thought as to the joy I experienced that day and what I strive to get back to!

Since then, it has felt as though I have been just about surviving my way through the year. I am ambitious and this is my life long passion so I will never ever give up on the dream! However, this is mine and your reminder that I have no idea what I am doing, yet I’m doing it anyway 🫶🏻 and that’s all that matters! Keep going even in the hardest of times 🫶🏻

POV: a little extra patience needed when filming with your dog around

The lil boy always wants to get in on the action, after all - he is the star of the show! 🥹

POV: a little extra patience needed when filming with your dog around

The lil boy always wants to get in on the action, after all - he is the star of the show! 🥹

POV: you’ve got no models so you use your dog! His a much better content creator than I am anyway 🐶

#smallfashionbrand #dogmodel #dogsofinstagram #puppylife #smallcreator

POV: you’ve got no models so you use your dog! His a much better content creator than I am anyway 🐶

#smallfashionbrand #dogmodel #dogsofinstagram #puppylife #smallcreator

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